Ring Setting Semi
How successful is the business model of having evening parties to sell?
I have a range of fashion jewellery which I am thinking about marketing by holding evening parties.It includes sterling silver goods, semi precious stones etc in neckalce, ear ring, bracelet styles.
The question I have is what do I need to be aware of if I was to set up a small network of agents, probably women, to buy the goods from me to sell in a party setting, similar to the Tupperware/ Ann Summers type of party?
Any advice welcomed
SM
Works really well if you have a large circle of friends (school / colledge / uni / work places etc.) that you have kept in touch with, and they in turn have a good circle of friends (that do not overlap yours too much)
The secret is to ensure each ‘party’ is made up of ‘friends of friends’ –
Your own friend will be getting a commission and hosts the ‘party’ (with your help) and invites all their own friends (but not yours 
) … this way you are essentially selling to strangers and so have no temptation to give stuff away at cut price or on ‘I’ll pay you later’ basis …
You might want to start with a ‘get to know the product’ party for your own friends = where you show the product explain how the commission works and ask them to host parties .. you must also sell them some product at ‘after commission’ prices (it’s vital for the ‘host’ themselves to be using/wearing the product at their party = nothing convinces other people than personal endorsement and enthusiasm for the product)
You need to attend each party in person and deal with the cash side of things – both to avoid any ‘pay you later’ situations and so your friend dosn’t start to think “If I’m doing all the work, I should get all the profits”
PS another thing to consider is letting your friends know that you will be bringing the drink to the party = helps justify why you are collecting the money and after a few bottles of wine it’s amazing how easy it is to get the ‘buying’ mood going …
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